OVERVIEW
Win back the OTA margin
Premium villas were handing 15–25% to OTAs on every booking. We built the direct channel to win those guests back.
APPROACH
Ads wired to outcomes
Conversion-focused Google Ads and landing pages, wired to clean GA4 + GTM tracking — so spend maps straight to booked stays, not clicks.
OUTCOME
More owned revenue
More direct, owned bookings at a healthy return — with every rupiah of ad spend accountable and measurable.
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More direct bookings
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Lower OTA fees
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Return on ad spend